Introduction

Did you know that the digital signage market industry is seeing significant growth year over year?

Yes, The Indian digital marketing market reached a value of nearly USD 4.5 billion in 2022. Experts project that the market will grow at a CAGR of 32.1% between 2023 and 2028, reaching approximately USD 24.1 billion by 2028. The market’s primary driver is the growing global population’s increasing affinity towards the digital channels of media. Experts predict that demand for 4K digital signage displays with embedded software and media players will increase because these solutions offer clients an affordable Ultra HD option. It’s not surprising that digital signage is becoming more and more popular because it provides a powerful means of advertising goods and services while capturing the interest of the intended audience.

Several factors influence this trend, including the rapidly decreasing costs of small and large-format flat panel displays and studies showing that people retain visual information more effectively than other types of messaging. Together, these developments have fueled a sector that is still growing and shows few signs of slowing down. Begging the question, is digital signage right for your business?

Here are 5 ways that Digital Signage can increase awareness of your business inside and out.

Improved Retention: studies have shown retention of visual information can be between 4 and 8 times better than other communication methods. Visuals can be more impactful than other communication methods, as people often respond better to visuals than just text. For businesses looking to get their message across in a memorable and efficient manner, digital signage is a great way to go.

Clear Messaging: An enterprise can effectively deliver its desired message by utilizing signage inside the building and direct customer-facing communication. Anyone familiar with the classic game of telephone knows that messages often change from their original intent. By using digital signage, businesses can enhance message visibility, ensuring that the intended message is what customers remember.

Speed of Distribution: This enables faster communication of special sales and important announcements in customer-facing settings. Internal communication-wise, this may entail providing staff with a quicker means of learning what is happening. A signage system can effectively alert viewers to critical events, such as severe weather or increasing security threats. Additionally, businesses can expand this system to include emergency and mass notifications.

Increased Interaction: Businesses aim to connect with customers and employees across multiple platforms. Therefore, they can use signage to guide people from screens to social media. Direct awareness campaigns like “Connect with us on Twitter or Facebook” or interactive technology like QR codes can be used to enable users of mobile devices to subscribe or follow by simply taking a picture. This method can be the quickest and the easiest method to help the particular organization grab the customers attention.

Conclusion

Digital signage is a powerful tool for enhancing business awareness and enhancing customer and employee engagement. Digital signage has become much more commonplace in our community in recent years. You see it everywhere – from menus at McDonald’s to scoreboards at cricket matches. It’s amazing how much digital signage can add to the experience of any event or activity, and it’s great to see how it has become more accessible for businesses and venues of all sizes. The growth of digital signage is something to be aware of and take into consideration when planning events or activities. It displays product information, services, promotions, and real-time updates. Additionally, digital signage can be used to share customer feedback, highlight employee accomplishments, and provide directions around your premises. Investing in digital signage can help create a more efficient and engaging working environment for everyone involved.