

Case Study: AV Integration for Lanxess Experience Center, Thane
Client: Lanxess, Thane
Industry: Specialty Chemicals
Project Scope: End-to-End AV Solution for Experience Center and Meeting Rooms
Project Overview
Lanxess, a global leader in specialty chemicals, sought to enhance its Experience Center in Thane, India, to provide an immersive and interactive space for clients and stakeholders. The goal was to create a cutting-edge environment where visitors could explore Lanxess’s offerings through high-quality presentations, seamless video conferencing, and dynamic digital displays. Additionally, the facility needed to support town halls and internal gatherings with superior audio-visual capabilities.
Solution Delivered: Experience Center Setup
To ensure a seamless and engaging experience for visitors, we implemented a high-end AV solution comprising:
- Microsoft Teams-Enabled PTZ Cameras: These were integrated to facilitate high-definition video conferencing, allowing global stakeholders to engage in real-time discussions with the on-site team.
- Professional Audio System: A robust sound system was installed across the entire space, ensuring clear, high-quality audio for presentations, meetings, and large-scale gatherings. With Shure MXA920B-R Ceiling Microphones, Helvia – ZEUS 2240CA Power Amplifiers and 2-Way Open-Ceiling Speaker.
- Surface Hub Pro Tablet: This device enables intuitive control over presentations and enhances collaboration by allowing seamless content sharing.
- 110-inch LG Display: A large-format display was installed to serve as the centerpiece for corporate presentations, product showcases, and live demonstrations.
- 55-inch Samsung Vertical Digital Signage Displays: Strategically placed throughout the Experience Center, these displays provide engaging and dynamic content, including promotional materials, product information, and corporate branding.
Medium-Sized Meeting Room Setup
For day-to-day internal meetings and smaller client engagements, we provided:
- Poly X52 Video Conferencing Solution: A robust, all-in-one video conferencing system optimized for Microsoft Teams, delivering crystal-clear audio and video for enhanced collaboration.
- Samsung Flip Digital Whiteboard: This interactive display enables teams to brainstorm, annotate presentations, and collaborate efficiently with remote participants.
- Dual Display Setup: The integration of multiple screens ensures a more immersive meeting experience, allowing participants to engage with content more effectively.
Key Benefits
Enhanced Client Engagement: The Experience Center now provides an immersive platform for showcasing Lanxess’s capabilities to international clients.
- Seamless Communication: The Microsoft Teams-enabled conferencing solution ensures efficient communication with global teams.
- Scalable AV Infrastructure: The solution is designed for flexibility, allowing easy upgrades and future expansions.
- Improved Internal Collaboration: The medium-sized meeting room setup enhances team productivity through interactive whiteboarding and high-quality video conferencing.
- Future-ready: AV and digital displays empower the Experience Center for modern communication, branding, and dynamic business engagement.
Conclusion: A World-Class AV Experience at LANXESS Thane
End-to-end AV integration transformed LANXESS Thane into a cutting-edge hub, boosting client engagement and internal collaboration. Cutting-edge AV solutions enable LANXESS to showcase innovations, engage stakeholders, and host impactful, future-ready corporate events.
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