Introduction: Why the User Experience is Just as Important as the Technology
Advancements in technology have unique challenges. On one hand, it improves ways of working with products. On the other, it makes those same products comparatively more complicated. Consequently, organizations need to identify ways to make their products more intuitive to engage their audience, delivering desired results. Often, experience is more valuable than service. Without proper usability and experience factors, the service remains virtually unusable. Therefore, this leads teams to include ‘User Experience’ (UX) as an essential component in their product design process. Let us take a look at the significance of this vital element in helping organizations deliver results.
Users and their Experience
User experience is the individual feelings and perspectives of users while dealing with a digital product. It is largely subjective as it depends on individual user preferences. However, it does include some elements of objectivity. This helps designers and developers define their strategies. Some of the principal components may be identified as:
- Usability—How effective is a product or site design
- Accessibility—How easily accessible is information
- Design—How convenient is the product design
- Ergonomics—How does it enhance productivity through its design
- Utility—How useful is the product
All of the above interact with the emotional connection the user establishes with the product. This helps to achieve the complete user experience.
Significance and Benefits of User Experience
Jesse James Garrett, Co-Founder of Adaptive Paths, a strategy and Design Firm, suggests that human engagement is the explicit goal and human experience the explicit outcome of the whole exercise of user experience. Garret’s thoughts proved to be correct, as the quality of interactions a user experiences with the product help to define their level of engagement. Engaging your audience helps you establish a definite advantage over your competition. It also indicates whether your customers will return to use your service.
The intensity of user engagement is a crucial factor in generating relevant business. Effectiveness in communicating the message is what ensures this level of user engagement. It is the basic success parameter for embedding user experience in your product.
The benefits of user experience can be listed as:
- Increased Revenue. As customers realize the benefits of the ease of usability in your products, they will come back for more. Satisfied customers will be willing to pay more for your services. This naturally translates to increased revenue.
- Decreased Support Costs. Intuitive websites and easy to use products help you eliminate help-desk support costs. As customers become more independent, the number of support calls decreases.
- Enhanced Marketshare and Gain in Customer Loyalty. When customers’ experience of using your product ends in satisfaction, they spread the word. This word-of-mouth marketing contributes to growth of your marketshare. Moreover, satisfied customers develop brand loyalty with your products and keep coming back.
- Improved product quality. Having a sound understanding of customer requirements allows you to realize and correct errors from the initial stages of product development.
Conclusion:
Technology is not the only factor capable of drawing customers to your product. The inability to navigate that technology results in disengagement. This leads to a disastrous impact on your business. Delivering useful, interactive, convenient, and relevant products help build better customer relationships. This is possible through effective user experience, ensuring that your customers are happy.
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